100% pubblica
Great initiative spotted over in Italy >
A new initiative to cut down on bottled water consumption, called “100% Public,” is being launched today, World Environment Day.
Tourists are being given empty water bottles with the message “Don’t throw me away, re-use me!” and a map indicating the 122 fountains flowing with water from the city’s aqueducts (see below), inviting them to quench their thirst directly from the source.
Venice was chosen for the launch of the scheme due to its obvious links with water and its role as a tourist center. However there are plans to take the project to Italy’s other major cities.
The campaign offers people the chance to cut waste and save money at the same time.
Love it. Visit > 100% pubblica
Spotted @ NOTCOT
Logan Real x TOMS x BLU LBL
We’d love to speak to someone @ TOMS and see if there is any chance for collaboration. No matter how big or small. We have nothing to lose (only a ton to gain) by trying to reach out. We’ll see what happens,.. fingers crossed. If you’d like you can maybe help us out and e-mail TOMS. Tell them you want a pair of BLU LBL’s! Thanks everyone! {side note} We still haven’t heard back from anyone @ TOMS. {one more style after the jump} Love this > Flore de Crombrugghe is responsible for this design, the transparent bath. Flore has added measurements on a transparent bath, allowing you to see how many bottles of drinkable water you are actually wasting. A simple solution to make people think about how much water they use everyday. One more picture after the jump. Read more Spotted @ Osocio > A child’s well-being is highly dependent on both the quality and the availability of water. But in Afro-Asian areas, the solution is not put enough attention. The World Health Organisation (WHO) drinking water project is encouraging people to give out financial help to these areas. Read the full post HERE. Check out this hilarious video Stephen Colbert did,.. where he basically rips on bottled water industry. Via > GOOD Check out this GREAT video GOOD did for World Water Day. They look at the planet’s water, how it’s being used, and the increasing strains on this vital resource. Via > GOOD Jay-z is doing an amazing job getting the word out about the worlds water crisis. We covered his “H 2 the izzO” charity concert last week. Since then I’ve seen him on MTV “Diary of Jay-Z > Water For Life” (see a clip below) He was on Nightline last night and now there’s even a shoe! No it’s not the S. Carters,.. they’re the latest creation of JG Customs: Nike Air Force 1 “Water For Life” Watch a clip from Water for Life > We just set up the Prjkt Blu Lbl > Know H2O page. So you can go directly there and donate as well as track our entire progress. {side note} it looks like PlayPumps International has just launched it’s 100 pumps in 100 days challenge. Launched on March 21st In many ways though, World Water Day is still a relatively unknown event. Even with the support of the UN and efforts by leading non-governmental organizations (NGOs) and committed individuals, World Water Day is today at a similar stage as Earth Day was in the early 1970’s – important but relatively unknown. Read more VIA > 2knowH2o Justin Young is looking for a job,.. better give him an offer quick!How many bottles to take ONE bath?..
Via > Why Me?Provide him water, make him improve immediately
Aqua Colbert
GOOD Magazine: Water
Jay-Z: Water For Life
{originally posted on idUnited Nov 30th, 2006}
At this time, the only way you can purchase a pair is if you e-mail JGoods personally at jgoodscustoms@gmail.com. Availability is extremely limited. All proceeds to benefit charity.
Know H20
Know H2O is a web-site that was launched by PlayPumps International. It’s designed for schools and community organizations (should add entrepreneurs to the list as well ; ) to build student awareness of global water issues and how they can work to help address the world’s water crisis. KnowH2O.org is full of a ton of water resources: on-line quizzes, videos, a “100 ways to get involved” PDF, plus the chance to set up your own Know H20 Web-page and raise money. If you’ve ever wanted to get involved and make a difference,.. Know H2O officially leaves you without any excuses. Go visit today!World Water Day - March 22nd
World Water Day is an international day of observance and action to draw attention to the plight of the more than 1 billion people world wide that lack access to clean, safe drinking water. Celebrated since 1993, World Water Day was designated in 1992 when the United Nations (UN) General Assembly passed a resolution. With each passing year, the observance has grown larger and stronger.Turn off the Water when you brush your teeth!!
Check out this great PSA video animation Justin Young did for the EPA. You think shutting off the water when you brush your teeth doesn’t make that BIG of a difference?… Think again.
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Raise $14,000 to build at least one PlayPump with PlayPumps International in less than one year.
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